The taste of pink grapefruit. The wings of Red Bull.


Red Bull Energy Drink
The Red Bull Green Edition
Red Bull Sugarfree

Red Bull gives you wings

Red Bull Energy Drink is appreciated worldwide by top athletes, students, busy professionals and travellers on long journeys.

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Always diving in head first

In 1987, Red Bull not only launched a completely new product, it created a whole new product category - energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.


The Lifecycle of the Can

Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact. Whether through increasing implementation of wall-to-wall production or optimization of its supply chain, Red Bull sets itself ambitious targets to further minimize its environmental impact and energy use.

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Giving Wings

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Explore the world behind the can